Brittany Ross, for the collection Brit, was first creatively influenced from her mother always sewing and from her father putting her in art classes at a young age. She originally went to The University of Florida for advertising and fine art and later on ended up graduating from Parsons. When she graduated, it was the economic depression, January, and there were not many jobs. She began freelancing as a CAD designer for Esprit, a Freelance Assistant Knitwear Designer at Anthropologie, interning with Betsey Johnson and Natori while in school and eventually working full time at a sunglass company. In college she had hand painted tanks and wanted to begin screen-printing from there.
Brittany is most inspired by people, music and art, Matthew Williamson, Pinterest, Coachella, tribal prints and Indie Rock. However, marketing has been her biggest challenge, she says, “It’s hard to really get out there, not as easy as the bloggers Sincerely Jules, or even Man Repeller to get yourself to be heard.” Her ideas primarily came from flipping through Vogue to get inspiration from designs, at one point there was a purse design she liked and used it for the main pattern on her tanks.
Her ideal customer is between 18-24 years old, free spirited, bohemian, edgy, loves music, sometimes wears heals, sometimes converse, well rounded, enjoys hanging out with guys, but can be girly, and very eclectic. Brittany says that “In Florida, everyone wears tank tops so I wanted to be original with creating tanks, I wanted to create ‘beach-town meets urban streetstyle’, casual upscale, where you can throw on leggings with a sequins top. Everything is very ‘Miami inspired’ back home, but I am more into clothing that is loose and comfortable.” All of the Brit merchandise is produced in the U.S., California based and printed in NY, but she eventually wants to move everything to NY. Her Fall collection will include steam punk, watch gears and layered mixed media. She has fifteen styles with two-three colors. She wants to keep it a little more focused with printed leggings that will carry over to winter/fall collections as well.
As of right now Brit NYC is just selling online, but eventually she wants to sell in small boutiques. Brittany’s biggest advice- “If it’s your dream, you have to follow it, I tried, I did it, anything can happen, you gotta give it your all.”