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New York City is home to some of the most fashionable people on the planet, and in order to get your business to the top in this town, you’ve got to dress the part. EFactor brought its popular event, “Best Dressed for your Brand,” to NYC Caravan Stylist Studio on January 29, with image experts ready to share top-notch tips and tricks on how to represent your brand beautifully.
First to speak was Claudine DeSola, a fashion industry vet who has worked with top brands such as Anthropologie, Urban Outfitters, Levis and more, and has organized 300 fashion shows across the globe. DeSola is also the founder of Caravan Stylist Studio, a drop-in studio space for young designers. She shared a series of dynamic office looks in a range of prices, emphasizing how you don’t need a lot of money to look like a million bucks at work.
The evenings second speaker, Monroe Steele, is a fashion blogger at Fashion Steele NYC, where she recaps shopping adventures throughout NYC and chronicles her daily outfits. With features in Marie Claire, Glamour, Essence.com and Elle.com under her belt, Steele gave seasoned style advice to our attendees in the form of spring trend predictions and places to shop for great value. Some of the trends she foresees for spring 2013 include black and white, florals, overalls (but not for work!), white blazers for the office, bold prints, ankle strap shoes and print mixing. The right shoe, Steele added, can make or break an outfit. And maybe a business deal!
Valerie Star, the evening’s final speaker, is a Jane-of-all-trades who specializes in makeup, hair design and wardrobe styling. She has styled for photoshoots, film shoots, runway shows and beyond. Star presented a series of quick, easy makeup, hair and nail styles that seamlessly integrate between the office, networking events and nights out. Her toned-down smokey eye tutorial was especially perfect for a pretty work look.
With style advice tailored just for EFactor, this event helped attendees learn how to put their best-dressed foot forward in the business world and beyond, and taught them the importance of a great first impression. Thanks to our fabulous presenters, and to our sponsors for this event, Carlton Hotel NYC, Caravan Stylist Studio, Unmarx, Salon Grafix, Pop Cosmetics, Zenify and Miss Kinsman.