“Wherever there is a human in need, there is an opportunity for kindness and to make a difference”- Kevin Heath
Element Eden is a clothing brand that encourages girls to find their own individuality and embrace who they are. As the brand’s mission statement is “to inspire girls to follow their own path”. Element Eden and the Kind Campaign have joined together to create a clothing collection for the purpose to bring about awareness of bullying. The Kind Campaign is an international movement that fights against bullying, specifically female bullying. Founded by two young graduate students, Lauren Parsekian and Molly Thompson.
Lauren and Molly created a documentary of introducing their campaign to schools across the nation. The documentary, Finding Kind, was recently released in New York and Los Angeles, which resulted in receiving over twenty awards along with thousands of screenings throughout schools. These two brave girls have spoken to schools across the nation to enforce their beliefs towards the issue of bullying. Along with the filming of the documentary, the girls have also created a KIND KIT. The Kind KIT is estimated to be released in Spring 2013, the KIT is a program that includes the Finding Kind documentary, a DVD assembly, Kind Campaign products, and a copy of the Kind Campaign curriculum. The goals that these two girls have successfully achieved demonstrate that actions and support towards an issue can bring about awareness to a cause.
The intentions of this campaign are to prompt meaningful conversations about the importance of respecting others, ourselves, solving conflicts, and perceiving other females as friends instead of foes. Ladies, let’s stop the stereotype of “cattiness” and bring about a new perception of kindness.
Not only has bullying been brought to light by this campaign, but it has been frequently advertised in the media and news, as well as beauty pageants. Loyal client to Caravan, Miss New York, is a strong advocate for anti-bullying, which has caused more people to support this movement. Being supports of the Kind Campaign, at Caravan we believe in kindness, respect and compassion.
Check out the Element Eden Kind Campaign collection to support the KINDness cause. You’ll look fab in those graphic tanks and tees this summer!
Be sure to Tweet or Instagram: @kindcampaign @elementeden and #bekind to support the cause!
For more information on the campaign check out: http://us.elementeden.com/g/advocates#kind-campaign
By: Katelyn Gallagher