NYFW with Coloring Book For Me by Apalon. At Caravan we always try to incorporate something unique for all our guests to enjoy and this NYFW week we joined up with a super fun coloring book app for adults at the Gregory Hotel. All of our guests loved getting a chance to relax and feel like a kid again by coloring some great designs.
Apalon Mobile Brings Top Ranking Coloring Book for Me App to Caravan Stylist Studio at New York Fashion Week
Apalon mobile partnered with Caravan Stylist Studios during New York Fashion Week with a Coloring Book for Me app activation. The partnership launched Thursday, February 9th at The Gregory Hotel and closed on Thursday the 16th. The Coloring Book for Me activation invited bloggers, fashion insiders and hotel guests to color life-size images, interact with the app via iPads, and take home cards they could color at their leisure.
Coloring Book for Me has 25 million users on Android and iOS rediscovering the joy of coloring. The app takes the adult coloring book craze off of the page and into user’s hands via their mobile device. With over 25 color palettes and numerous designs to choose from the app helps users escape the chaos of their day as they color and edit their artwork in a matter of minutes.
“Adult Coloring Book Apps are all the rage as we rediscover the joy and calm of coloring. Whether you’re a busy mom or a busy executive, Apalon’s Coloring Book for Me is a product that seeks to inspire and bring out the creativity in everyone. Creative expression and color are key inspirations and themes in the fashion community. We are thrilled to partner with Caravan Stylist Studio and The Gregory Hotel to bring our Coloring Book for Me experience to life during New York Fashion Week.” Lyle Underkoffler, General Manager, Apalon Mobile
This marks the first time Apalon will participate in New York Fashion Week. The creativity behind Coloring Book for Me is a natural integration for the Caravan Stylist Studio team.
“All of the dresses we created for Caravan x Tabii are a representation of color so this partnership with Coloring Book for Me is the perfect complement to the presentation. The Caravan at The Gregory always seeks to provide a creative hub for guests during the chaos of fashion week – people are running from one show to the next and this lounge offers a relaxing space where people can tap into their creativity by coloring, listening to a custom playlist by DJ Oreon and the Caravan team, and enjoy treats and hot chocolate by So Delicious.” Claudine DeSola, Founder, Caravan Stylist Studio.
An IAC company, Apalon is a leading mobile development company with one of the largest and most popular app portfolios in the world, reaching more than 20 million monthly active users. A unique blend of passion and skills are at the core of the company’s DNA, driving the team to produce top-rated, award-winning mobile experiences for millions of people around the world. Apalon’s portfolio includes well-known titles such as Weather Live, Speak & Translate, and Pimp Your Screen. Learn more at www.apalon.com.
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