Q&A with Kimberly Keys

What trends are you seeing in makeup right now?

  • Faux Lashes were BIG for fall and they will stay strong through the spring season. Long lashes with a ton of definition.
  • Bright Eyes – from teal blue to bright sapphire (think ocean, coastal seas)
  • Lips – lipstick makes a great comeback this spring; most cosmetic brands have expanded their lipstick color offerings. (Shades of pink are the trends for 2012 from pale pink to magenta)
  • Cheeks – blush is also making a comeback this spring; shades of rosy pink & peach are the colors on trend.

What makeup do you recommend for the true New Yorker?

  • Bold red lip
  • Matte bronzer for a little complexion booster
  • Defined brows
  • Subtle eye – neutral eye with a kohl black eyeliner

What is your favorite look right now for the red carpet?

  • Sun kissed face with bronzer
  • Defined brows & voluminous lashes
  • Neutral eyes
  • Pink blush – contoured cheeks
  • Bold pink or red lips

What lip gloss/ lipstick color is ULTA loving right now?

Pink is the spring HOT color, here are my suggestions below:

  • Fair Complexion – #233 in Lipstick & #16 in Super Shiny Gloss
  • Light Complexion – #234 in Lipstick & #3 in Super Shiny Gloss
  • Dark Complexion – #236 in Lipstick & #2 in Brilliant Color Gloss

What do you believe are the ULTA must have-pieces within the collection?

These are my top picks & “must haves” so far for early 2012:
Eyes – Base

  • Fair/Light – ULTA Eye Shadow in Bone
  • Medium/Dark – ULTA Eye Shadow in Sable

Eye Shadow Color for Bottom Lid –

  • ULTA Eye Shadow in Mosaic, Turquoise, Deep Sea and Green Machine
  • Or the ULTA Eye Crayons in Paradise and Oasis

Crease Color for Drama –

  • ULTA Eye Shadow in Electric Lights and Peacock

Liner choices –

  • ULTA Kohl Eye Liner Pencil in Aqua and Indigo

Lips –

  • ULTA Lip Crayon in Rocker Pink

Don’t forget about Nails – ULTA Salon Formula Nail Lacquers in Mint Condition and Bam Blue Zled

How long has ULTA had their own cosmetic collection?

20 years

What is included in the ULTA cosmetic collection?

Everything for face, eyes and lips – from foundation to eye shadow to lipstick to baked bronzer!

How many eye shadows do you offer and what is the range?

ULTA offers over 90 eye shadow shades ranging from lights to darks to brights with three different finishes – shimmer, glitter or matte.

The collection, the pressed powder and lip gloss smell delicious – what are those scents?

Our Super Shiny Lip Gloss has a fresh scent and our Brilliant Color Lip Gloss has a warm vanilla scent.

What are the price points of the collection?

Everything is affordably priced at $5-$18.

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